Service
User Acquisition
Bringing real users to a product, with the measurement wired in before any money is spent, so the figures afterwards describe something rather than merely existing.
User acquisition is advertising with a specific job: bringing people to an application or service and being able to say afterwards what it cost and what it produced. The measurement is set up before the budget is committed, because spend without attribution is not a campaign, it is a donation.
NIMTREE INFOTECH runs acquisition for its own products and as a managed service for clients. For client campaigns the client remains the end advertiser and the owner of the advertised product.
Ownership
NIMTREE INFOTECH works on products of two kinds: its own, and its clients'.
An application or digital product owned by NIMTREE INFOTECH is NIMTREE INFOTECH's responsibility entirely.
On a client-owned product, NIMTREE INFOTECH supplies development, management or advertising services and nothing beyond that. Ownership stays where it was unless a written agreement moves it.
What the service covers
- Audience Definition
- Channel Selection
- Creative Coordination
- Conversion Tracking Setup
- Budget Management
- Campaign Optimization
- Cohort & Retention Reporting
- Performance Analysis
Questions about anything on this page can be sent to contact@nimtreeinfotech.com.